marketing-strategy

pricing-strategy

Selects monetization models, analyzes competitive pricing, designs tier structures, recommends value metrics, and conducts Van Westendorp analysis.

Expert guidance for SaaS pricing and monetization strategy. Design pricing that captures value, drives growth, and aligns with customer willingness to pay.

Difficulty: beginner
Input: conversation
Output: document
Needs: none
Used by: CEO / Founder, Head of Sales, Product Manager

What it needs

profile — Scope-resolved profile: for own-business work; for client work. Caller resolves the path from the active client-id (`self` → company; otherwise → client).
offerings — Scope-resolved offerings: for own-business work; for client work.
icp — Scope-resolved ICP: for own-business work; for client work.
marketing-context — Positioning, competitors, differentiation
request — What to produce
scope — Company or client-id

What you get

monetization-analysis (markdown)
pricing-analysis (markdown)
pricing-change-plan (markdown)
pricing-structure (markdown)

Ask it like this

Design a three-tier pricing structure for our SaaS product
Analyze competitive pricing in our market
Should we offer a free trial or freemium model?
Run a Van Westendorp analysis for our pricing