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product-management

positioning-craft

Crafts product positioning, defines target customers, chooses market categories, and articulates differentiated value.

Use this skill when the team needs a usable positioning artifact, not just abstract messaging advice.

Difficulty

beginner

Input

conversation

Output

document

Needs

none

Used by

CEO / Founder, Head of Marketing, Product Manager

What it needs

• icp — ICP — target customer the positioning is for.
• profile — Company profile — identity and proof points.
• marketing-context — Prior positioning, narrative, and competitive frame.
• tone-of-voice — Tone of voice — keeps the new positioning on-brand.
• offerings — Offerings catalogue — what is being positioned.

What you get

• positioning-brief (markdown)
• source-client (markdown)

Ask it like this

• Craft our product positioning against the competition
• Define our target customer and market category
• Articulate our differentiated value proposition
• Help me position our new feature in the market