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playbook

VSL Talking Head

Landing-page-ready VSL with talking head, B-roll, and captions

You need a sales video.

When to run
"Need a video sales letter with a person presenting"
Time saved
~12 hrs production → ~3 hrs automated (4× faster)
How often
Per product/offer launch
Compounds
Avatar and brand assets reusable — each VSL is faster to produce

How it runs

  1. Define VSL objective, target audience, and CTA
  2. marketing-video-guide → write VSL script (PAS formula)
  3. copy-editing → clarity and persuasion sweep
  4. Review and approve script
  5. avatar-video → generate talking head from photo
  6. veo-video-gen → generate B-roll scenes
  7. Review talking head and B-roll clips
  8. process-video → assemble final cut with captions
  9. Review final cut, request revisions
  10. content-scorer → score persuasion and CTA strength

Why it matters

  • 4× faster
  • Professional quality without a production team
  • Iterate versions without reshooting

What it needs

  • Product/offer being sold
  • Presenter photo (front-facing, high-res)
  • Target video length (60-120s)

What you get

  • PAS-formula VSL script
  • Talking head video with B-roll
  • Final assembled VSL with captions
  • Content score report