playbook
Spiced Discovery
Complete SPICED profile (Situation, Pain, Impact, Critical Event, Decision) documented, deal qualified, and next action agreed
Discovery call tomorrow.
How it runs
- research-company → gather company intelligence, financials, recent news, tech stack
- decision-maker-mapper → map buying committee, identify likely champion and economic buyer
- consultative-selling → generate SPICED-structured discovery question bank tailored to prospect's industry and situation
- Review question bank, prioritize questions for call time available, note pre-call hypotheses
- Conduct discovery call using SPICED flow: Situation → Pain → Impact → Critical Event → Decision
- meeting-intelligence → extract SPICED components, decisions, and action items from call notes or transcript
- consultative-selling → score deal using SPICED scorecard, generate diagnostic brief or executive brief based on findings
- Review qualification score, decide next action: propose, nurture, or disqualify
What it needs
- Prospect company name and URL
- Contact name and role
- How the lead was sourced (referral, inbound, outbound)
- Available meeting notes, emails, or prior context
- Call duration (to calibrate question bank depth)
What you get
- Question Bank.md
- Decision-Maker Map.md
- SPICED Profile.md
- Qualification Scorecard.md
- Executive Brief.md
