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playbook

Sales Conversion Improvement

Optimized positioning, copy, proposals, and sales methodology

Plenty of leads.

When to run
"Client has leads but low close rate"
Time saved
~8 hrs manual → ~2 hrs automated (4× faster)
How often
Per sales process overhaul
Compounds
Positioning and objection data sharpen with each sales cycle

How it runs

  1. icp-discovery → validate buyer persona and triggers
  2. positioning-craft → define differentiated value prop
  3. brand-voice-generator → align sales voice with brand
  4. Review positioning and voice — confirm direction
  5. copywriting → rewrite key sales pages and CTAs
  6. proposal-writer → create proposal template
  7. consultative-selling → build discovery questions + objection playbook

Why it matters

  • 4× faster
  • Objection data sharpens with each cycle
  • Systematic — not heroic — selling

What it needs

  • Client name and industry
  • Current conversion rate and top objections
  • Competitor names and average deal size

What you get

  • Differentiated positioning statement
  • Rewritten sales pages and CTAs
  • Proposal template
  • Objection handling playbook