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playbook

Productized Offer Finder

Ranked shortlist of 3-5 productized AI offer concepts with RICE scores, value-ladder slots, MVP brief for the top pick, and a validation plan to test before building

You could sell anything.

When to run
"Founder, coach, or operator wants ranked AI-automated offer ideas across the value ladder (lead magnet → tripwire → core → upsell → continuity)"
Time saved
~90-150 minutes, single or two sessions manual → automated with agent assistance
How often
Per trigger event
Compounds
Each run refines templates and context — 8 automated steps improve with accumulated data

How it runs

  1. vault-preflight → verify business/client context completeness; flag missing ICP, profile, or marketing context before starting
  2. icp-discovery OR business-baseline → if ICP/profile missing, run discovery; if both present, skip to step 3
  3. ai-usecase-discovery → ideate AI use cases for the buyer's domain; produces a long candidate list
  4. free-tool-strategy / productized-offer route → shape candidates into 3-5 ranked productized offers across the four format categories (audit, playbook, roadmap, mini-system); each tagged with value-ladder slot, RICE, AI-fit, stack, ROI
  5. Review shortlist; pick top idea OR adjust ranking based on founder constraints (build capacity, brand fit, urgency)
  6. prioritization-craft → optional deeper RICE/ICE comparison if shortlist is contested or close-scored
  7. pricing-strategy → confirm value-ladder slot for the chosen idea; recommend price point and tier structure
  8. zero-to-launch → MVP brief for the chosen idea (week-1 scope, build approach, success criteria)
  9. product-testing → validation plan: smoke test, landing-page test, or pre-sale before development begins

What it needs

  • Business: what they sell, to whom, who pays them
  • ICP: top 2-3 pains and recurring triggers
  • Current offers (paid + free); identify gaps in the value ladder
  • Existing offer ideas (or "start fresh")
  • Build capacity: solo founder, small team, has dev resources
  • Constraints: brand voice, regulatory, time-to-launch deadline

What you get

  • Offer Shortlist.md
  • Value-Ladder Map.md
  • MVP Brief.md
  • Pricing Tiers.md
  • Validation Plan.md