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playbook

Product Launch

Landing page, email sequence, social, and tracking live

Launch day is coming.

When to run
"We're launching a new product or feature"
Time saved
~10 hrs manual → ~3 hrs automated (3× faster)
How often
Per product/feature launch
Compounds
Launch playbook and positioning assets reusable for future launches

How it runs

  1. positioning-craft → positioning statement + value prop
  2. Review positioning, pick angle
  3. copywriting → landing page copy
  4. Review landing page copy
  5. email-sequence → launch email sequence
  6. social-content → launch posts across platforms
  7. Review all assets before go-live
  8. analytics-tracking → configure conversion events

Why it matters

  • 3× faster
  • Nothing falls through the cracks
  • Tracking built in from day one

What it needs

  • Product/feature name and description
  • Launch date
  • Target audience segment

What you get

  • Positioning statement and value prop
  • Landing page copy
  • Launch email sequence
  • Social launch posts