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playbook

New Market Expansion

Validated market opportunity with entry strategy and launch plan

New market looks promising.

When to run
"Client exploring adjacent market or new segment"
Time saved
~12 hrs manual → ~3 hrs automated (4× faster)
How often
Per expansion opportunity
Compounds
Market intelligence reusable across future expansions

How it runs

  1. icp-discovery → profile target customer in new market
  2. deep-research → research market dynamics and barriers
  3. competitor-alternatives → map competitive landscape
  4. Review research — validate or pivot hypothesis
  5. market-sizing-analysis → calculate TAM/SAM/SOM
  6. strategy-frameworks → define where-to-play choices
  7. launch-strategy → create go-to-market timeline

Why it matters

  • 4× faster
  • Real TAM/SAM/SOM — not napkin math
  • Intelligence reusable for future expansions

What it needs

  • Client name and current market
  • Target market / geography / segment
  • Available budget and timeline

What you get

  • New market ICP profile
  • TAM/SAM/SOM market sizing
  • Competitive landscape map
  • Go-to-market launch plan