playbook
Market To Order
Market analyzed, pricing set, campaigns running, and qualified orders flowing in
Demand is out there.
How it runs
- analytics-tracking → review market signals: website traffic, search trends, seasonal patterns, competitor moves
- ga4-analytics → analyze conversion data, identify high-intent segments, map demand patterns
- pricing-strategy → review pricing vs market, analyze margins, recommend adjustments
- Review pricing recommendations and approve changes
- icp-discovery → refine target audience based on demand data
- paid-ads → design campaigns targeting high-intent segments, set budgets and bids
- ab-test-setup → test campaign variants, measure conversion to qualified orders
What it needs
- Which products or services to drive demand for
- Current market conditions or seasonal context
- Marketing budget available
- Historical performance data (if available)
- Pricing flexibility and margin targets
What you get
- Signals Report.md
- Pricing Recs.md
- ICP Segments.md
- Live Campaigns.md
- Pipeline Tracker.md
