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playbook

Lead Generation Activation

End-to-end lead gen with ICP targeting and conversion funnel

You need leads.

When to run
"Client needs predictable lead flow"
Time saved
~10 hrs manual → ~3 hrs automated (3× faster)
How often
Per new offering or market push
Compounds
ICP data and content assets compound — each cycle refines targeting

How it runs

  1. icp-discovery → define ideal customer profile
  2. social-media-audit → assess current social presence
  3. brand-voice-generator → extract brand voice guidelines
  4. Review ICP, audit findings, and brand voice
  5. content-strategy → build topic clusters and calendar
  6. social-content → write platform-specific posts
  7. email-sequence → create nurture sequences
  8. cro → optimize landing pages and conversion paths

Why it matters

  • 3× faster
  • ICP targeting sharpens each cycle
  • Full funnel — not just top-of-funnel

What it needs

  • Client name, industry, and website
  • Target market / geography
  • Budget constraints

What you get

  • ICP profile and persona
  • Content calendar (4+ weeks)
  • Email nurture sequences
  • CRO recommendations