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playbook

Digital Authority Baseline

Comprehensive digital presence audit with scored report

Your digital presence exists.

When to run
"Client wants to build market authority"
Time saved
~12 hrs manual → ~2.5 hrs automated (5× faster)
How often
Per new engagement or bi-annually
Compounds
Baseline becomes benchmark — each re-run shows measurable progress

How it runs

  1. icp-discovery → define target audience for positioning
  2. website-audit → full website analysis (SEO + GEO)
  3. social-media-audit → assess social presence
  4. Review audits — prioritize channels and gaps
  5. seo-audit → deep technical and on-page SEO
  6. geo-audit → AI visibility and citation audit
  7. marketing-report → merge all into scored report with PDF

Why it matters

  • 5× faster
  • Cross-channel view — not siloed audits
  • Baselines enable quarterly tracking

What it needs

  • Client website URL and social profiles
  • Client name and industry
  • Key competitors and target keywords

What you get

  • Target audience ICP
  • Website, SEO, social, and GEO audits
  • Scored marketing report with PDF
  • Prioritized action plan