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playbook

CRO Improvement Loop

Optimised page with A/B test running

Traffic is fine.

When to run
"This page isn't converting"
Time saved
~4 hrs manual → ~1.5 hrs automated (3× faster)
How often
Per page optimization cycle
Compounds
Each test builds conversion knowledge — winners inform future pages

How it runs

  1. cro → audit page for conversion issues
  2. Prioritise which issues to fix
  3. copywriting → rewrite copy for top issues
  4. Review new copy
  5. ab-test-setup → design test variants + hypothesis
  6. analytics-tracking → configure event tracking

Why it matters

  • 3× faster
  • Data-driven hypotheses — not guessing
  • Iterative loop catches regression

What it needs

  • Page URL
  • Current conversion rate (if known)
  • Traffic volume (for sample size calc)

What you get

  • CRO audit with conversion issues
  • Rewritten page copy
  • A/B test variants with hypothesis
  • Event tracking configuration