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playbook

Content Launch

Content campaign from goals to measurement

Campaign idea is solid.

When to run
start playbook: content launch
Time saved
40+ hours vs manual content planning, creation, and distribution
How often
Quarterly (with monthly reviews)
Compounds
Each cycle refines destinations, improves content-market fit, and builds SEO authority

How it runs

  1. content-destinations → Map goals, signals, passengers
  2. Review destinations map
  3. icp-discovery → Validate passengers
  4. content-strategy → SEO keyword validation
  5. Approve topics and priorities
  6. copywriting → Write content pieces
  7. content-scorer → Quality check
  8. Review and approve content
  9. social-content → Platform-specific posts
  10. content-repurposer → Additional formats
  11. Review social and repurposed content
  12. ab-test-setup → Design experiments
  13. analytics-tracking → GA4 conversion events
  14. metrics-frameworks → North star metric
  15. content-destinations → Monthly review

Why it matters

  • Saves 40+ hours vs manual
  • Strategy and execution in one flow
  • Measurement built in from the start

What it needs

  • Client profile
  • marketing_context.md
  • Campaign objectives

What you get

  • Content Destinations Map
  • Scored Blog Posts
  • Social Content Pack
  • A/B Test Plans
  • GA4 Tracking Config
  • Metrics Dashboard