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playbook

Concept To Launch

Validated idea shipped to market with positioning, launch plan, and initial metrics

The idea is good.

When to run
"New product, feature, or service idea needs to go from concept to market"
Time saved
~Weeks to months depending on scope manual → automated with agent assistance
How often
Per product launch
Compounds
Each run refines templates and context — 8 automated steps improve with accumulated data

How it runs

  1. jtbd-building → map customer jobs, push/pull forces, and current workarounds
  2. market-sizing-analysis → calculate TAM/SAM/SOM for the opportunity
  3. Decide: pursue, pivot, or park the idea based on market size and JTBD fit
  4. zero-to-launch → scope week-1 MVP, prioritize requirements, map user flows
  5. design-first-dev → define UX requirements, all-state design, and craft standards
  6. exp-driven-dev → design A/B test, set primary and guardrail metrics, run experiment
  7. positioning-craft → craft positioning, differentiation, and value proposition
  8. launch-execution + launch-strategy → write launch copy, plan go-to-market, execute launch
  9. metrics-frameworks → define north star metric, set review cadence, measure initial results

What it needs

  • Idea description (problem, proposed solution, target user)
  • Competitive landscape awareness
  • Available resources (budget, team, timeline)
  • Success criteria (what does "working" look like?)

What you get

  • JTBD Map.md
  • TAM-SAM-SOM.md
  • MVP Spec.md
  • Positioning.md
  • Launch Plan.md
  • North Star Metric