playbook

Adversarial PMF Review

Honest PMF assessment with scored dimensions, identified weaknesses, and concrete next actions

You think you have product-market fit.

When to run: "When questioning whether the business has real product-market fit, or preparing for investor/board scrutiny on PMF"
Time saved: ~1-2 hours, single session manual → automated with agent assistance
How often: Per trigger event
Compounds: Each run refines templates and context — 3 automated steps improve with accumulated data

How it runs

Gather PMF metrics — collect retention rate, churn, MRR/ARR, NPS, organic acquisition %, referral rate, switching cost signals
ask-boardroom → configure 5 PMF-adversarial advisors and run the debate
Review board output — read position papers, rebuttals, and vote tally
Score PMF dimensions from board debate into a structured scorecard
Review scorecard and identify top 3 PMF gaps to address
decision-frameworks → create action plan for closing the top PMF gap

Current metrics: MRR/ARR, monthly churn %, NPS score, organic acquisition %
Sean Ellis test result if available ("How would you feel if you could no longer use this product?" — % answering "very disappointed")
Top 3 reasons customers buy (from sales calls or surveys)
Top 3 reasons customers churn or don't buy
Competitor names customers mention