playbook

ABM Multi Channel Sequence

Pipeline of qualified conversations with decision-makers at target accounts across 3 tiers

Fifty target accounts.

When to run: "Decision to run an account-based outreach campaign targeting a defined set of accounts"
Time saved: ~3-5 hours initial setup; sequences run 4-6 weeks manual → automated with agent assistance
How often: Per opportunity
Compounds: Each run refines templates and context — 4 automated steps improve with accumulated data

How it runs

`linkedin-searches` → build target account list matching ICP; aim for T1: 10, T2: 30, T3: 80
Tier and prioritize accounts — score each on fit (ICP match), intent signals (LinkedIn activity, job posts, news), and relationship warmth; assign T1/T2/T3
Personalization hooks — for T1 note 2–3 specific hooks per account (recent post, milestone, team challenge, sector trend); for T2 note 1 hook per segment; for T3 use ICP-level pain framing only
`outbound-sequence` → design the per-tier touch plan (channels, day spacing, breakpoints) using the specs below
`cold-email` → write the email copy variants for each tier — intro, value, ask, breakup — keyed to the touch plan
`linkedin-outreach` → write the LinkedIn copy variants — connect requests, content engagement, DMs — keyed to the touch plan
Stage and launch — load sequences into outreach tool; confirm personalization fields populated for T1 and T2 before sending