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marketing-ads

paid-ads

Plans paid advertising campaigns, writes ad copy, defines audience segments, structures tests, analyzes performance metrics, and recommends bidding and optimization…

Create, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. Covers campaign strategy, ad creation, audience targeting, and optimization.

When to run
"Plan a Google Ads campaign for our product launch"
Time saved
~6 hrs manual → ~15 min automated (24× faster)
How often
Per campaign launch · weekly optimization
Compounds
Conversion data improves targeting — winning creative patterns compound across campaigns

How it runs

  1. Loading client context and campaign goals
  2. Selecting platforms (Google, Meta, LinkedIn)
  3. Structuring campaigns, ad sets, and naming
  4. Writing ad copy (PAS, BAB, social proof)
  5. Defining audience targeting and exclusions
  6. Setting bid strategy and optimization levers

Why it matters

  • 24× faster
  • Multi-platform in one pass
  • Test structure built in from the start
Difficulty
beginner
Input
conversation
Output
document
Needs
none
Used by
Head of Marketing

What it needs

  • profile — Business model, product type
  • icp — Target audience
  • marketing-context — Positioning, channels
  • request — What to produce
  • scope — Company or client-id
  • performance-data — Campaign metrics — impressions, clicks, conversions, spend, CPA, CTR, frequency
  • target-cpa — Target CPA or ROAS goal
  • aov — Average order value for profitability check

What you get

  • ad-copy (markdown)
  • audience-brief (markdown)
  • campaign-grades (markdown)
  • campaign-strategy (markdown)

Ask it like this

  • Plan a Google Ads campaign for our SaaS product launch
  • Write ad copy for our Facebook retargeting campaign
  • Analyze our ad performance and recommend optimizations
  • Structure an A/B test for our LinkedIn ad creative
  • Design audience segments for our Meta ads campaign