sales

money-model-builder

Designs a full offer ladder and 30-day cash model from your existing vault offer, ICP, and positioning — attraction offer, flagship, upsell, order bump, downsell, and…

Design and sequence a complete offer ladder — attraction offer → flagship → upsell → order bump → downsell → continuity — and model the cash it collects in the first 30 days, all grounded in the business's existing vault offer, ICP, and positioning context.

Difficulty: beginner
Input: conversation
Output: document
Needs: none
Used by: CEO / Founder, Head of Marketing, Head of Sales

What it needs

source (Ladder Design) — Optional offer/product name or focus area; defaults to the vault's canonical offer if omitted
source (30-Day Cash Model) — The offer ladder (from ladder-design) or a described ladder, plus assumed front-end volume
source (Ladder Audit) — The existing ladder to audit (pasted, or a path to a prior money-model note)

What you get

cash-model (markdown)
ladder-audit (markdown)
money-model (markdown)

Ask it like this

build my money model
design my offer ladder
what should my upsell be
add an order bump and downsell
model my 30-day cash
audit my offer ladder for gaps.