business

messaging-coherence

Builds one messaging operating spec from vault context and scores whether published messaging stays on-spec across seven disciplines — positioning, distinction, promise,…

Govern and score a business's messaging as one coherent system. This skill assembles a single messaging operating spec from the owner's existing vault context, then scores any published asset against that spec across seven disciplines and flags exactly where the message has drifted.

Difficulty: beginner
Input: conversation
Output: document
Needs: none
Used by: CEO / Founder, Head of Marketing, Content Manager

What it needs

source (Build messaging spec) — What to build the spec for (company by default, or a named client)
positioning — Positioning / competitive frame (from positioning-craft).
tone-of-voice — Voice and narrative tone (from brand-voice-generator).
offerings — Offer and promise inputs.
icp — Target customer the message is for.
source (Coherence audit) — Path(s) or pasted text of the asset(s) to score
messaging-spec — The spec to score against (required — the audit cannot run without it).
source (Drift fix) — The drifting asset plus its prior coherence-audit scorecard
messaging-spec — The spec the rewrite must conform to.

What you get

coherence-scorecard (markdown)
coherence-scorecard-client (markdown)
drift-fix-guidance (markdown)
messaging-spec (markdown)
messaging-spec-client (markdown)

Ask it like this

is my messaging consistent
check messaging coherence
score this against our messaging spec
are we on-message
build a messaging spec
why does our copy feel scattered