product-management

jtbd-building

Creates job stories, maps push/pull/anxiety/habit forces, identifies current workarounds, and turns JTBD research into design or messaging implications.

Use this skill when the team needs to understand the progress a customer is trying to make before choosing a solution.

Difficulty: beginner
Input: conversation
Output: document
Needs: none
Used by: Product Manager

What it needs

profile — Company or client profile — identity and stage.
icp — ICP — target customer the strategy is for.
offerings — Offerings catalogue — what is being strategised.
marketing-context — Positioning, narrative, and competitive frame.

What you get

jtbd-messaging (markdown)
jtbd-synthesis (markdown)
solution-design (markdown)
source-client (markdown)

Ask it like this

Create job stories for our project management feature
Map the push/pull forces for our target customer segment
Identify current workarounds our users employ
Turn our JTBD research into design implications