marketing-analytics

gtm-tagging

Configures Google Tag Manager and GA4 containers, tags, triggers, variables, and debugging.

Comprehensive GTM reference covering container setup, tags, triggers, variables, data layer implementation, debugging, custom templates, and API automation.

Difficulty: intermediate
Input: conversation
Output: document
Needs: config
Used by: Head of Marketing

What it needs

profile — Business model, product type
tracking-plan — Existing tracking plan
url — Website URL to analyze
scope — Company or client-id

What you get

gtm-datalayer (markdown)
gtm-setup (markdown)
gtm-tags (markdown)
tracking-plan (markdown)

Ask it like this

Set up a new GTM container for our website
Create a custom tag template in Google Tag Manager
Debug why my GTM trigger isn't firing on form submissions
Configure data layer variables for our e-commerce tracking