marketing-content

content-strategy

Creates topic clusters, maps content to buyer journey stages, identifies content gaps through competitor analysis, and prioritizes content opportunities by scoring…

Plan content that drives traffic, builds authority, and generates leads.

When to run: "What should we write about next?"
Time saved: ~6 hrs manual research → ~15 min automated (24× faster)
How often: Quarterly · after ICP changes
Compounds: Each cycle fills content gaps — topic coverage broadens and deepens over time

How it runs

Loading brand and ICP context
Identifying content pillars (4 lenses)
Mapping keywords to buyer journey stages
Running competitor content gap analysis
Scoring and prioritizing topic ideas
Building topic cluster map

Why it matters

24× faster
Data-driven priorities — not loudest voice
Gaps visible at a glance

Difficulty: beginner
Input: conversation
Output: document
Needs: none
Used by: Head of Marketing, Content Manager

What it needs

url — Website URL to analyze
scope — Company or client-id
marketing-context — Positioning, narrative, and competitive frame for content angle.
icp — ICP — buyer profile for journey-stage mapping. Company uses icp.md; clients use ideal_customer_profiles_index.md.
target-audience — Audience + positioning context (Target Audience / Customer Language sections) for topic cluster prioritisation.
tone-of-voice — Tone of voice — sets the editorial register.

What you get

content-strategy (markdown)

Ask it like this

Create a topic cluster strategy for our blog
Map our content to buyer journey stages
Identify content gaps through competitor analysis
What should I write about next for our SaaS blog?