← All skills & workflows

marketing-content

content-destinations

Plans content backwards from business outcomes using the City Map framework — defining destinations (goals), signals (what carries people there), passengers (target…

Plan content backwards from business outcomes, not forwards from topics.

When to run
"We're posting but don't know if it's working"
Time saved
~8 hrs manual strategy → ~20 min automated (24× faster)
How often
Quarterly full map · monthly review
Compounds
Each monthly review sharpens the map — destinations that work get more content weight

How it runs

  1. Defining Grand Central (brand why)
  2. Setting 2-4 measurable destinations
  3. Mapping signals and passengers per destination
  4. Designing content stops (formats per signal)
  5. Building weekly timetable with per-piece metrics
  6. Defining distribution channels per piece
  7. Setting monthly review cadence

Why it matters

  • 24× faster
  • Goals first — formats second
  • Publishing cadence matched to capacity
Difficulty
beginner
Input
conversation
Output
document
Needs
none
Used by
Head of Marketing, Content Manager

What it needs

  • request — What to produce
  • scope — Company or client-id

What you get

  • content-destinations (markdown)

Ask it like this

  • Map our blog content to business goals using the city map framework
  • What business outcome does each of these 17 blog posts serve?
  • Create a content destinations map for Q2
  • We're posting regularly but nothing is converting — help us connect content to outcomes
  • Apply the Grace Andrews framework to our content plan