marketing-analytics

analytics-tracking

Creates tracking plans, configures GA4 events and conversions, implements GTM data layers, designs UTM parameter strategies, and validates event firing with debug tools.

Set up analytics tracking that provides actionable insights for marketing and product decisions. Covers tracking plans, event naming, GA4/GTM implementation, and validation workflows.

Difficulty: intermediate
Input: conversation
Output: document
Needs: config
Used by: Head of Marketing

What it needs

request — What to produce
scope — Company or client-id

What you get

tracking-implementation (markdown)
tracking-plan (markdown)
tracking-validation (markdown)

Ask it like this

Create a tracking plan for our new product launch
Set up GA4 event tracking for our signup flow
Design a UTM parameter strategy for our campaigns
Implement a GTM data layer for our e-commerce site